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Diary of a Maui Web Designer

Cost for a Quality Website

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These days, many small-business owners are lured by the make-it-yourself website tools and design templates hoping to save money in the end. With a bit of effort, it’s possible to build and launch a website for less than $250 by using a template. However, is this really the way you would like to present your business and message to the world? With a low-cost website? The better business decision is to work with a full-service graphic and web design company. Much more savvy!

So, what are the costs of a quality website? The cost for a website may range from $1200 for a very basic website to more than $50,000 for a much larger website with custom graphics, custom programming, and other options. Begin by thinking about your needs. The cost of your website will be based on the size and complexity. For example, a 5 to 10 page website that introduces your business and services will be much more affordable and cost considerably less to build than a website that processes purchase orders.

To begin, have a budget in mind, and work out an itemized list. Visit our Getting Started page for more ideas and tips. And, for more information on DzinePOD pricing, visit our PRICING page. Here are some basic costs to keep in mind while you are planning:

• Domain registration: Cost: $10 to $35 per year per domain.

• Hosting: Fees vary considerably based on the complexity of your website, estimated traffic and security requirements. Cost: Shared host, $8 to $50 per month; merchant plan, $25 to $250 per month; dedicated server, $125 to $1,000+ per month.

• Graphics: Unless you have existing graphics, including a company logo, you need to use stock art or pay a graphic artist. Cost: Royalty-free stock art, starting at about $10 per image; graphic artist, $50 to $150 per hour.

• Content development: Content development usually starts with you, but professional copywriting services can help. Cost: $50 to $85 per hour.

• Content management system configuration and implementation: CMS makes your site easier to populate, maintain and update. Cost: $50 to $85 per hour.

• Programming and/or third-party application fees: Programming includes online forms, e-commerce and CRM tools, as well as custom components necessary for your site to deliver what your business model calls for. Cost: $85 to $125 per hour and/or flat fees or rates for use of third-party applications. If you insist on building your site in Flash, expect to pay 25 percent to 50 percent more.

• Usability testing: Cost: $35 to $50 per hour (plan for at least half-hour per page).

• Analytics: Google Analytics is free, and it’s quick and easy to install. More robust analytics tools vary in price. Cost: $50 to $85 per hour to set up and configure Google Analytics or other programs; $50 to $5,000+ monthly fees for more robust systems.

• Blog: Adding a blog to your website or separately is an additional cost to consider. Cost: $500 to $2,500 first-time setup including graphic design, programming and configuration.

Because most web programming and web design services are ultimately billed at an hourly rate, the total cost of your website hinges on the site’s size and complexity. If you are interested in a quote from DzinePOD, please take the time to complete our Website Planner — Brand New Web DesignWebsite Re-design. This will help you through the planning process, and it will help us give you a solid quote.

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